Big App for Meat

It gives me tremendous pride to announce Pat LaFrieda's Big App for Meat available exclusively on the iPad. The Big App for Meat is the definitive butcher's guide to every cut of beef, lamb, pork, veal and poultry with hi-res photography, video, interactive features and Master Butcher Pat LaFrieda's insider knowledge. 

I served as the Creative Director on the project which included shooting 98% of the images. The app was produced by the incredibly talented folks over at Zero Point Zero Productions (ZPZ) and developed by the equally estimable Domani Studios.  Here is a quick video of it in action. You can purchase it in the App store.