Thursday, December 8, 2011

Giveaway at Serious Eats: Pat LaFrieda's Big App For Meat

Pat LaFrieda and ZPZ are giving away 5 copies of Pat LaFrieda's Big App for Meat over at Serious Eats

Pat LaFrieda's Big App for Meat Named iPad App of the Week by Apple

The headline says it all, and just when I thought that I couldn't be prouder of having worked on the app. App available here

Introducing Pat LaFrieda's Big App for Meat

It gives me tremendous pride to announce Pat LaFrieda's Big App for Meat available exclusively on the iPad. The Big App for Meat is the definitive butcher's guide to every cut of beef, lamb, pork, veal and poultry with hi-res photography, video, interactive features and Master Butcher Pat LaFrieda's insider knowledge. 

I served as the Creative Director on the project which included shooting 98% of the images. The app was produced by the incredibly talented folks over at Zero Point Zero Productions (ZPZ) and developed by the equally estimable Domani Studios.  Here is a quick video of it in action. You can purchase it in the App store.

Wednesday, December 7, 2011

A Pig Surprise at Wildwood

I ate dinner with my good friend Larry Chicane last night, ostensibly to plan our annual pilgrimage to Texas to eat barbecue, but mostly just to eat some here in NYC. I hadn't eaten with Larry since my birthday at Il Mulino so we where rather over due to break bread (or in this case rib bones). It had also been a while since either one of us had dined at Wildwood so we went there with brisket and beef back ribs on our minds.

We did get the beef ribs, and they were delicious although I could tell that Larry, ever the proud Texan, would have preferred them to come sans sauce. But we skipped the brisket because towards the back of the restaurant we noticed something interesting. There we found, splayed out on a large wood chopping block and bathed eerily in the orange light of heat lamps,  a small sized hog with a bronzed skin and olives for eyes.